TribalScale expanded Carnival’s digital reach for a connected and convenient cruise experience that doesn’t compromise the valued disconnect of a vacation.
DOWNLOAD PDF VERSION
As the cruise line and hospitality industry continues to evolve at a rapid pace, Carnival is pushing the boundaries and refining the cruise experience. To expand and improve upon their digital offerings, Carnival partnered with TribalScale on a number of iOS and Android app development engagements. Their primary challenges were to:
- Reconstruct the onboard chat system to allow passengers to communicate without internet access.
- Increase revenue by allowing people to sign up for premium activities before they begin their cruise.
- Create a new system to give passengers the ability to order food and beverages to their location on the ship.
- Redesign the scheduling component to offer passengers effective planning of their travel itinerary.
- Reduce congestion of services and wait time with a custom-built reservation system.
4.5 star rating on the App Store and Google Play
The app became the primary method for Carnival to interact with their passengers
Queues and wait times for services have decreased dramatically
Carnival knew TribalScale from past projects and was impressed by the quality of our work and our knowledge of Agile methodologies. Having seen the way that Agile and extreme programming (XP) worked, and adopted a number of practices themselves, Carnival wanted a partner who could work with them in the same way, and help them develop their processes even further. TribalScale offered:
FLEXIBILITY
We travelled to their offices in Miami and built a system at TribalScale in Toronto to connect to their network and emulate one of their ships. This ensured that we fully understood their challenges and were always working with their unique network environment in mind.
USER TESTING
By immersing ourselves in the Carnival environment we were able to iterate effectively on each feature with real-time feedback from Carnival cruisers.
CUSTOM BUILD
We built the new Carnival HUB app in such a way that code developed in other parts of the organization could be incorporated immediately. Further, the app is built so that it can adapt its features to each unique vessel via middleware configuration.
MODERN & RAPID RELEASE
By investing time early on to update Carnival’s tools and processes, we were able to help them bring a more dynamic, stable, and extensible application to market, and quickly.
AGILE & XP
We paired with the Carnival development team throughout, not only teaching them Agile and XP but training and sharing our knowledge and practices in a number of specific areas. Our way of work empowered them to add features themselves.
+ Objective-C
+ Kotlin
+ RxJava
+ Fastlane
+ Concourse
+ BitRise
+ .net
+ GitFlow
GOOGLE PLAY STORE REVIEW
MARCH 2019
