DISCOVERY

We begin by understanding the unique challenges you are facing

discovery

NOUN

The action or process of discovering or being discovered.
The first part of TribalScale’s Agile process whereby we holistically deep dive into the problem from which we formulate a blueprint of the solution. It challenges and validates the problem being solved and provides a foundation to initiate the development process.

Why Discover

1

Develop true empathy for the customer

2

Align client needs with business goals

3

Obtain a validated product roadmap

Discovery Process

TribalScale has created a unique Discovery process to allow us to methodically develop customer empathy and validate that the right product is being developed. Typically running between two and eight weeks, a Discovery will figure out what customer problem to solve and will then determine how to solve the problem.

At the end of the Discovery process, a client will have a clear and validated product roadmap and a well-articulated description of the design and engineering effort required to bring the product to market.

Phase I: Research

Product & Research Strategy
User & Platform Research
Industry, Technology & Data Insights

Phase II: Discovery

Ideation
UX Strategy
Wireframes & Visual Designs

Validate

Prototyping
User & Usability Testing
Design Refinement

Build

Development
Design Support & Design QA
Additional Testing

Launch

Continuous Delivery
Customer Feedback Collection
Retros & Process Refinement

TribalScale Process

Phase I: What customer problem do we need to solve?

Interviews

One-on-one interviews with customers to develop a deep understanding of their needs. Stakeholder interviews to understand business objectives, constraints and brand positioning.

Customer Journey Mapping

Track user clicks, eye-movements, and interactions with a product to highlight areas of friction.

Competitive Analysis

An objective assessment of the competitive landscape to understand gaps and opportunities.

Business Model Canvas

A visual business case to quickly capture the unique qualities of a product, the target customers and the business value.

Phase II: How will we solve the customer problem?

Feature Ideation & Prioritization

A lean validation exercise to quickly generate many ideas and then identify the ones most likely to resonate with customers.

Persona Development

Leverage customer research to develop a description of a typical customer that can be used to guide product development and increase customer empathy on the product team.

User Flow Document

A simple diagram that captures the core functionality of a product and illustrates how a customer will interact with the product.

Prototype Development

Creation of low-fidelity, working prototypes that can be used to validate customer acceptance and properly assess design and engineering complexity.

User Testing

Customers are shown a working prototype and asked open-ended questions to confirm whether the intended product actually solves the right customer problem.

Technical Scope & Feasibility Analysis

A deep dive analysis to understand what design and engineering effort will be required to deliver a Minimum Viable Product (MVP) to market.

TECH PARTNERS

We join forces with others to build the unimaginable together

Let's work together

Have questions about your next digital project, startup or TribalScale? Let’s work through it together.

contact@tribalscale.com

1-416-800-0918

Toronto | New York | Miami

contact@tribalscale.com

1-416-800-0918

Toronto | New York | Miami