BLOGS / Global Mobile App Deployment

Global Mobile App Deployment

Written By:

Tripti Kumar

Photo by Rami Al-zayat on Unsplash

Photo by Rami Al-zayat on Unsplash

Last year Netcoins, a crypto trading platform, approached the TribalScale team to create a local version of their app for the US market. This was very exciting especially since Apple has their own rules around crypto trading apps and each individual state in the US has their own separate rules. We had to be mindful about each and every rule to make sure the app was successfully deployed across the whole country.

In order to reach a global audience, it’s imperative to deploy a mobile app across multiple nations, which can be a challenging process. Whether it’s on Play Store, App store or any other store, when releasing a mobile app across various nations, following the below list can be a game changer.

Language and Localization

Language and localization are among the most crucial factors to take into account when launching a mobile app in a new country. It’s crucial to make sure your app is accessible in the local language and that all text and UI elements have been accurately translated.

App Store Optimization (ASO)

Increasing your app’s visibility and discoverability through app store optimization (ASO) involves making changes to the app store listing for your app. It’s crucial to research local app store trends before launching your app in a new country so that you can adjust your app’s listing to maximize its visibility.

Marketing and Promotion

It’s crucial to create a marketing and promotion strategy that connects with the local market in order to reach a new audience in a foreign country. This may involve strategies like paid advertising, influencer marketing, and social media marketing.

Asset Localization

It’s crucial to take other assets, like images and videos, into account in addition to translating the UI and text of your app. To guarantee that they are appropriate, relevant and understandable for the regional market, these should be localized.

Local Legal Rules

According to Polyas, a legal rule, or law, is one which has been officially approved by a state’s legislative body. Always, always and always make sure that the app complies with local legal rules of the app deployment state or country.

“What the big print giveth, the small print taketh away!”

Cultural Differences

Each nation has its own distinct culture and customs, so it’s crucial to take these into account when deploying your app. It’s important to be cognizant of cultural differences, such as how different countries may interpret certain colors or images differently. It would create a completely different and more popular result if we are sensitive to the above factors.

You can successfully launch your mobile app all around the globe and appeal to the mass audience by taking into account these factors. Let us know if there are any more factors which you take into account while deploying your app.


Tripti is a curious techie and a philomath, working at TribalScale as an Agile Software Engineer. A big fan of “How I can” rather than an “If I can” mindset. She spends her time caring for plants and pets, doing yoga and meditation, and volunteering for Isha Foundation.


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