PODCASTS / Episode 23

Global Marketing Campaigns, Experiencing Cultures, and Making an International Impact with Swan Sit, Digital, Marketing & Strategy Expert

Before gaining insights, we must first have meaningful conversations. We are always conversing with industry moguls and putting those insights on blast to the world.

Episode 23

60 min

EPISODE SUMMARY

TribalScale CEO Sheetal Jaitly is joined by personal friend Swan Sit, a well-known digital strategy expert with extensive experience in global and digital marketing. From her early days in the Dotcom boom to taking a team into a SARS hot zone to set up shop, the stories are countless. Estee Lauder, Revlon, Elizabeth Arden, Nike, it's all on her resume. We learn about the massive global strides of the campaigns she led, the places she's travelled, and the cultures she has experienced. From growing up as an Asian child in a Catholic school, to understanding the forces of assimilation, and eventually owning the fact that she never fit in, the lessons learned are ones you're going to need to write down.

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