TribalScale CEO Sheetal Jaitly is joined by personal friend Swan Sit, a well-known digital strategy expert with extensive experience in global and digital marketing. From her early days in the Dotcom boom to taking a team into a SARS hot zone to set up shop, the stories are countless. Estee Lauder, Revlon, Elizabeth Arden, Nike, it's all on her resume. We learn about the massive global strides of the campaigns she led, the places she's travelled, and the cultures she has experienced. From growing up as an Asian child in a Catholic school, to understanding the forces of assimilation, and eventually owning the fact that she never fit in, the lessons learned are ones you're going to need to write down.