Everyone and their uncle are talking about NFTs. Non-Fungible Tokens, unique digital files such as audio clips or art pieces, have stirred up quite the frenzy in the cryptocurrency world, and tech innovators, creatives, and namely musicians are finding ways to take advantage of this spotlight. Lead vocalist & songwriter of Canadian rock band Our Lady Peace, Raine Maida, speaks with TribalScale CEO Sheetal Jaitly about the platform S!NG, the company he's CPO of, and how NFTs are re-creating that unique fan experience we held close in the days of live concerts. How are platforms like S!NG protecting this new generation of creators as well as producing NFTs to their benefit? All this and more jammed packed into one half hour of First Name Basis!