TribalScale CEO Sheetal Jaitly is joined by Director of Communications at OMERS Ventures, Jennifer Janson! How is a company built, and what are the key takeaways on how not to build it? What's the strategy to communicating with journalists, to spreading your company's message across a specific medium? This episode grants us an insightful convo on how to inject purpose into your business, how to be "relentless" in your expectations, and how to utilize your core values.