These days, it's all about retail and customer experience. TribalScale CEO Sheetal Jaitly talks with Co-CEO of American Dream, Mark Ghermezian about the mega amusement park he helped launch this fall, after 23 years in the making. Part retail, part food, the indoor experience lies just outside Manhattan complete with indoor ski hill, water park, rollercoasters, and brand partnerships with Nickelodeon and DreamWorks to name a few. Establishing a platform for retail is an amazing prospect, until the world shuts down just days before your grand opening. Now operating at 25% capacity, American Dream is still somehow moving forward. Mark talks about keeping his team motivated, opening the largest indoor amusement park right before COVID-19's second wave in the States, and adjusting digitally to make it work. Also - they talk about the obvious - the election that is still being determined, Sheetal's opinions on how we shouldn't be shocked at the razor edge results, and Mark's origin story launching Braze. All this week on First Name Basis!