Big three television network revamps their OTT offerings to provide users with complete digital access to breaking news.

NBC chose TribalScale for our ability to produce work ready for client review on a weekly basis. This is a core element of our communicative and iterative process and is how we ensure we are constantly delivering value and meeting business objectives. We built 9 applications, one for each brand across the 3 OTT platforms. A few highlights of the engagement included:

EXTENSIVE FEATURE SET
Across all 9 applications, we included a carousel to present all 3 brands, a channel carousel, lead-ins for upcoming content, search functionality, user settings, user authentication, and instant play. With the above features, we were able to create and deliver an unparalleled way of consuming news on OTT.

OPTIONS FOR MONETIZATION
To help NBC capitalize on OTT, we included a free trial period to capture and convert potential subscribers. We also included deep linking on the Roku applications for additional ad-based acquisition.

ACCOMMODATING DEVICES
There is a broad range of OTT devices, and many older ones do not support product experiences designed and developed for newer devices. We accommodated for this range by recommending specific designs, and by building an experience that could scale to any device, new or old, while achieving all visual fidelities, animations, and design specifications created for a higher-end device.

PAIR PROGRAMMING
Our engineers paired internally in building the applications, but we also paired with NBC employees to enable knowledge transfer of Agile development, and to ensure they had a complete grasp of the codebase, which allowed for greater post-engagement self-sufficiency.