AI Spend Leaders: Banks vs. Insurers

by

Sheetal Jaitly

For this issue, FinScale has ranked the top 7 banks and 8 insurers by their intensity of AI adoption. The list blends disclosed spend, enterprise-wide rollouts, and measurable impact. The result isn’t just who’s spending the most, but who’s turning dollars into productivity and trust at scale.

Top 7 Banks — AI Leaders

1. JPMorgan Chase

  • Tech budget: ~$17–18B; hundreds of AI use cases live.

  • Reported $1–1.5B+ in productivity and efficiency gains from AI.

  • Major domains: asset management (Coach AI), trading, fraud prevention, software engineering copilots.

2. Bank of America

  • 2025 tech budget ~$13B, with ~$4B earmarked for AI.

  • Tools: “ask MERRILL,” “ask PRIVATE BANK,” internal copilots.

  • Erica expanded into an employee-facing productivity engine.

3. Goldman Sachs

  • “GS AI Assistant” rolling out firmwide to 10k+ employees.

  • Use cases: document summarization, drafting, data analysis.

  • Engineering copilots in production with GitHub and Gemini tools.

4. Morgan Stanley

  • Pioneer in advisor-assistants powered by OpenAI.

  • Expanding into meetings, client support, and compliant workflows.

  • Strong early mover advantage in wealth management AI.


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© 2025 TRIBALSCALE INC

💪 Developed by TribalScale Design Team

© 2025 TRIBALSCALE INC

💪 Developed by TribalScale Design Team