Longevity is a macro trend which has far reaching implications for products, profitability and most interestingly – the new and required client experiences we need to design for.
When assumptions about life expectancy and mortality rates are inaccurate, financial outcomes are put at risk. Medicine has made some incredible advances, and even minimal changes can increase longevity. An aging population and greater numbers of people reaching retirement age add to longevity risk. Enter the immeasurable value of using a tool like Strategic Foresight, a design modality.
For the uninitiated, Strategic Foresight is a systematic and structured process of exploring multiple possible futures to identify opportunities, anticipate challenges, and build adaptive strategies and solutions.
Unlike traditional strategy in which an outcome is desired and which predicts a single desired future, Strategic Foresight embraces complexity and uncertainty, allowing for the creation of solutions that are relevant, resilient, and innovative in the face of rapid change and potential disruptions.
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This insight was originally published in the first issue of FinScale Magazine by TrialScale. Download the magazine to keep reading.