Dapper Labs | Scaling the Future of Digital Collectibles
Dapper Labs envisioned a world where anyone could own and gain value from their digital assets—securely, transparently, and at scale. As adoption surged, Dapper needed to accelerate product delivery across multiple high-traffic properties while maintaining seamless user experiences and the stability of the Flow blockchain ecosystem. They partnered with TribalScale to strengthen engineering velocity, elevate platform reliability, and collaborate on new user-facing features that power Dapper’s most recognizable NFT marketplaces.
Challenge
Rapid growth across flagship products such as NBA Top Shot and NFL All Day created complex demands:
Scaling fast without downtime while maintaining the stability of live blockchain transactions.
Accelerating feature releases to meet market and league partnership expectations.
Enhancing user trust and engagement by addressing technical debt, optimizing transactions, and simplifying onboarding.
Aligning multiple teams across front-end, back-end, and QA under unified delivery practices.
To sustain momentum, Dapper required a partner capable of embedding directly into its workflow—bridging engineering excellence with an understanding of fan-centric digital experiences.
Solution
Over 18 months, TribalScale embedded engineers and QA specialists across Dapper’s product ecosystem, integrating seamlessly with internal teams to support front-end, back-end, and blockchain delivery. By adopting agile collaboration, we improved delivery velocity, strengthened system architecture, and reduced technical debt. The team refactored Flow blockchain components for reusability, accelerated feature rollouts across NFT marketplaces, and introduced engineering best practices that empowered Dapper’s teams to innovate confidently at scale.
TribalScale’s engineering teams worked closely with Dapper to deliver meaningful, user-facing advancements that elevated platform reliability and engagement:
Pack Drops & Challenges: Enhanced reward mechanisms and engagement loops for fans participating in timed NFT releases.
FLOW Blockchain Optimization: Refactored critical transaction scripts (List Packs, Reval Packs, Airdrops) using Cadence, Dapper’s proprietary smart contract language.
NBA Top Shot Locking Feature: Enabled collectors to “lock” their moments to compete in challenges—improving retention and gameplay utility.
Cross-Platform NFT Integration: Connected external NFT platforms, allowing users to showcase verified collectibles within the NFL All Day ecosystem.
Playbook & Leaderboards: Built engagement-driving features that increased competition and reward transparency—credited internally as a major stability boost to the NFL All Day marketplace.
System Refactoring: Streamlined components for maintainability, scalability, and faster iteration.
Tools and Technologies Used:
React
NodeJS
Graph QL
TypeScript
PostgreSQL
Outcome
Dapper Labs’ partnership with TribalScale produced tangible results across fan engagement and technical operations:
Delivered multiple major features across three flagship NFT marketplaces.
Increased transactional stability and scalability within the Flow blockchain ecosystem.
Accelerated delivery velocity while maintaining production reliability.
Strengthened Dapper’s internal teams through agile coaching and embedded collaboration.
“Playbook and Leaderboards were a huge win for Dapper—features that gave real stability and excitement to the NFL All Day market.”
— Dapper Labs Product Team
Why It Matters
Web3 isn’t just about technology—it’s about belonging. By accelerating Dapper Labs’ blockchain innovation, TribalScale helped reimagine how millions of fans collect, connect, and play in the digital era.