RedTag.ca | Seamless iOS App for Travel Booking
RedTag.ca recognized that while its website was mobile-friendly, the travel market demanded more: a smooth, app-native booking experience. They partnered with TribalScale to design and deliver an iOS app that replicated the power of their web platform—while also introducing new features designed to delight mobile users. The result was a travel booking MVP that brought clarity, convenience, and trust to travellers planning their next trip.
Impact Delivered
Challenge
Despite a loyal user base, RedTag.ca’s mobile presence was limited. Customers expected:
Seamless booking on mobile, without clunky web redirects.
Feature parity with the website to browse packages, hotels, and flights.
Access to trip details in one place, reducing friction before and during travel.
The challenge was to launch an iOS app quickly—without sacrificing quality, scalability, or RedTag.ca’s brand identity.
Solution
TribalScale embedded Agile delivery practices from the outset:
Conducted collaborative discovery sessions to identify the most impactful features for launch.
Delivered weekly builds, ensuring transparency and continuous validation against RedTag.ca’s vision.
Hosted bi-weekly retrospectives and twice-weekly standups to keep communication tight and prevent blockers.
The process was iterative, with RedTag.ca bringing deep travel industry expertise and TribalScale translating that into flawless mobile execution.
The Minimum Viable Product (MVP) launched with:
Search, details, and booking flows for vacation packages, hotels, and flights.
A unique “Passport” tab, giving users instant access to all current and past bookings in one place.
A scalable architecture that enables ongoing feature expansion aligned with RedTag.ca’s digital roadmap and real-time user feedback.
Tools and Technologies Used:
Swift
Selenium
AWS
Outcome
RedTag.ca successfully extended its trusted brand into the iOS ecosystem, meeting customers where they already are—on mobile. The MVP approach allowed rapid delivery while setting the stage for iterative growth, ensuring that the app will evolve with user needs and market trends.
Why It Matters
In travel, convenience is everything. By moving from a mobile-friendly web presence to a native app, RedTag.ca created a platform that not only meets user expectations but builds loyalty through ease, speed, and clarity.